Advertising

Koreans have really taken embraced capitalism. Neon signs and billboards adorn just about every business and advertising is just about every where in Korea, places that you dont really expect in western countries.

Some quick trends in Korean advertising :

Ubiquitous - They have advertising for mobile phones on escalator hand rails.

Cute - Cartoon characters advertise everything from soju to the airforce. Below right is a picture of superman hocking some soju.








Attention grabbing - A department store got these groups of kids to do choreographed dances on a stage outside the store to entertain the crowds.



A bank that was opening a new store had about 100 new employees out the front chanting and singing to attract customers.



When we went to see a movie one day, there was only 1 preview and no ads. Jiran told me that not all cinemas are like that in Korea, but I was astonished at this advertising opportunity which gets so blatantly exploited in Australia, going partially unused in Korea.